01 / 2:10 MIN
Why Share of Model is not enough
A brand appearing in AI answers raises a harder question: what does that presence actually tell us?
WATCH / ORIGINAL PERSPECTIVES
See the question.
Hear the argument.
Ideas on AI, advertising and marketing from Anil Pandit. Each video plays here on ADVantage Insights.
FEATURED / THE LONGER VIEW · 5:34 MIN
Six questions for your AI visibility vendor
A longer conversation about the questions marketers should ask before accepting an AI visibility score at face value.
The measure is only as useful as the questions behind it.
Explore AI visibility advisory →01When the answer comes
AI DISCOVERY & MODEL INFLUENCE
When the answer comes
from a model.
FRAMEWORK DEMONSTRATION / 2:22 MIN
AIMI: from AI visibility to model influence
Share of Model can show where a brand appears. AIMI asks a harder question: does that presence influence how AI describes, considers and recommends it? See the proposed index and interface in motion.
The film presents an illustrative demonstration, not verified client performance.
Explore the framework →02 / 2:14 MIN
Share of Model
A companion perspective on the metric and the decisions brands might try to make from it.
02The decisions beyond
ATTENTION / CREATIVE / MEASUREMENT / COMMERCE
The decisions beyond
the dashboard.
ADCRITIQ / CREATIVE INTELLIGENCE · 1:10 MIN
What if the media plan is ready, but the creative isn’t?
AdCritIQ asks what a creative is likely to communicate before the spend begins. Watch how its diagnostic approach brings attention, memory and emotion into the conversation.
The product is in development. A conversation can establish whether a creative diagnostic fits your brief.
01 / 2:31 MIN
Ask for guaranteed dual attention
Human attention and machine attention each demand their own evidence.
02 / 1:31 MIN
Not all ads win immediately
Why an ad may need more than an immediate response to be judged fairly.
03 / 1:48 MIN
Swap the ad, not the channel
When a campaign underperforms, test whether the creative is the problem before abandoning the channel.
04 / 1:51 MIN
Is measurement becoming a postmortem?
What a measurement system should help you decide while the campaign can still change.
05 / 1:45 MIN
Quick commerce: insights we cannot ignore
A closer look at what the rise of quick commerce asks of advertising and marketing.
06 / 1:47 MIN
Quick commerce decision science
A closer look at the decisions brands can learn from each local dark store.
03What should an outcome
COMMERCIAL MODELS & GOVERNANCE
What should an outcome
actually be worth?
FRAMEWORK DEMONSTRATION / 1:08 MIN
PROVE: a different contract for outcomes
An outcome fee needs more than a target. This framework brings proof standards, counterfactuals, guardrails and a shared scorecard into the commercial conversation, including AI service engagements.
The simulator and scorecard show illustrative figures, not client results or a ready-made contract.
Explore the framework →FROM THE STAGE / GOOGLE THINK PLATFORMS ’26
A practitioner’s argument,
in the room.
Watch a short excerpt without leaving ADVantage Insights, then see more moments from Anil’s speaking engagements.
Explore the speaking moments →FIVE SECONDS · ONE IDEA
Where data and tech
meet marketing.
The ADVantage Insights identity in motion. Press play to see the original logo film.
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