PROJECTS & ORIGINAL FRAMEWORKS
A portfolio of frameworks, product experiments and applied work. Each project shows its current stage.
Intent intelligence
An advertiser-side approach to organising intent evidence, exposing measurement gaps and separating observation from inference.
Designed to help brand teams interrogate the evidence behind intent claims. It cannot reveal private conversations or recover reporting a platform does not supply.
Discuss this project ↗AI visibility & model influence
Moving beyond whether a brand appears in AI answers to ask how it is represented and whether it influences recommendations.
The film introduces a proposed index and interface. The demonstration is illustrative; real measurement needs defined prompts, comparison conditions and validation before a score can support decisions.
Discuss this project ↗Watch the AIMI demonstration →Original framework
Examine attention, understanding and the limits of the measurement.
Examine accessibility, accurate representation and the sources behind answers.
Bringing human attention and machine discoverability into the same executive conversation.
Two distinct questions: did the communication register with people, and is the brand accessible and actionable for AI systems? Readiness is measurable; universal recommendation guarantees are not.
Discuss this project ↗Read the framework →AI & creative intelligence
Exploring how AI can support more structured interrogation of advertising creative.
A product initiative focused on making creative evaluation more useful to advertising decisions. Explore the dedicated website or discuss the current product scope with Anil.
Discuss testing your creative ↗Watch AdCritIQ explained →Visit www.adcritiq.com ↗Commercial framework & governance
A different way to contract for marketing and AI outcomes, with evidence standards, a counterfactual, guardrails and a shared scorecard.
The demonstration includes a contract simulator, outcome scorecard, AI vendor contract options and readiness check. All figures shown are illustrative; actual terms depend on the engagement and evidence available.
Discuss this project ↗Watch the PROVE demonstration →Independent product
An independent product initiative in Anil’s growing portfolio of practical builds.
Contact Anil for the current demonstration and project scope.
Discuss this project ↗PRACTITIONER EXPERIENCE & EXPLORATIONS
Anil’s work spans custom algorithm solutions, workflow automation, agentic AI solutions and diagnostic tools. Scope, ownership and demonstration availability are discussed for each engagement.
Experience designing optimisation and workflow solutions around operational needs.
Discuss the approach →Exploring how brands appear in AI-mediated discovery and where visibility can be improved.
Discuss the approach →A structured diagnostic approach to privacy readiness. A score is not legal certification or a substitute for legal advice.
Discuss the approach →A way to examine organisational readiness across use cases, data, capability and governance.
Discuss the approach →