Agentic advertising
Which decisions should an agent actually own?
Before delegating a workflow, identify its permissions, approval boundary, rollback path and evidence of improvement.
Explore the advisory approach →THE ADVANTAGE INSIGHTS RADAR
Follow the signal.
Question the implication.
Industry sources worth checking. Business questions worth asking. A reading desk for leaders who need perspective as much as information.
INDEPENDENT REPORTINGEXPERT ANALYSISPRIMARY SOURCES
ANIL’S LENS / FROM THE ARCHIVE
A signal deserves
a second question.
Custodial Intent describes the rich needs people disclose to AI assistants while brands see only fragments. Anil maps the custody chain and shows where marketers can earn direct, permissioned insight.
Agentic Commerce · 29 September 2026Read Anil’s full argument →
THE SIGNAL BRIEFING
Read the signal.
Make the next move.
Recent headlines, selected by topic. Explore a signal, consider the question and read the original. Sources are checked up to hourly when you visit.
Checking the source feeds…
START WITH THE DECISION
Three questions for
your next leadership meeting.
Use these prompts to challenge a proposal, shape a pilot or start a conversation.
AI visibility
Are you being cited—or merely mentioned?
Separate discoverability, accuracy and commercial impact. Ask which prompts, markets and sources the assessment covers.
Explore the advisory approach →Measurement
What evidence would change the budget?
Distinguish a reported correlation from a causal claim. Specify the test that could prove your current plan wrong.
Explore the advisory approach →THE SOURCE DESK
A wider view.
A critical eye.
A selected source guide, reviewed 26 September 2026. Open each publisher for its current coverage. The Signal Briefing above gathers headlines from selected publications; this directory links to additional sources.
ADTECH · REPORTING & OPINION
AdExchanger ↗
Programmatic, identity, measurement and the economics of advertising.
MARKETING · INDUSTRY REPORTING
Marketing Dive ↗
Brand strategy, agencies, campaigns and changing consumer channels.
MARTECH · EXPERT ANALYSIS
chiefmartec ↗
Scott Brinker’s perspective on marketing technology and organisational change.
MARTECH · PRACTITIONER COVERAGE
MarTech ↗
Marketing operations, data, customer experience and the technology stack.
AI · COMPANY ANNOUNCEMENTS
Google AI ↗
Primary-source product and research announcements. Read with the vendor perspective in mind.
AI · COMPANY ANNOUNCEMENTS
Anthropic Newsroom ↗
Model, product and company announcements directly from Anthropic.
Sources are selected for relevance, not a formal ranking or endorsement. External publishers control access and may charge for some content. Reporting, opinion and vendor announcements serve different purposes.
MAKE READING A PRACTICE
Keep the useful.
Bring a question.
Save ADVantage Insights articles to your personal reading shelf, or suggest a question for a future perspective.