FOR BRANDS & CMOS
Connect ambition to decisions.
Assess your data and technology priorities, identify practical AI opportunities, and ask what your measurement can actually establish.
FOR BRANDS, CMOS & AGENCY LEADERS
Better questions.
Practical next moves.
Your next technology decision needs a business case. Your data needs a purpose. Your AI ambition needs a way to prove its value.
Book an introductory call ↗Start with a 30-minute conversation about your challenge and whether there is a useful fit.
FOR AGENCIES
Build capability that earns its place.
Improve workflows, develop client-facing AI propositions, and equip teams to advise on privacy, agentic advertising and measurement.
01 / ADVISORY & DELIVERY
Data, privacy & marketing technology strategy
Is your data helping the business—or just filling the stack?
For brands and agencies connecting customer understanding, permission, technology and media activation.
What an engagement can deliver
- An assessment of data sources, use cases and gaps
- A prioritised roadmap for governance, partners and activation
- A measurement plan with clear ownership and decision points
02 / ADVISORY & DELIVERY
Bespoke AI solutions & workflow automation
Which work should AI improve first?
Turn a specific operational problem into a scoped solution, with people, data and evaluation considered from the start.
What an engagement can deliver
- A workflow assessment and shortlist of viable AI use cases
- A prototype or pilot with agreed success criteria
- A rollout plan covering human review, training and ongoing evaluation
03 / ADVISORY & DELIVERY
AI visibility, agentic advertising & measurement
Can your brand be found, understood and considered when AI enters the decision?
Assess emerging discovery and advertising environments, and distinguish observable evidence from assumptions.
What an engagement can deliver
- An assessment of AI visibility and measurement readiness
- A prioritised programme of experiments and improvements
- An executive reporting framework with limitations made explicit
FOR BRANDS & AGENCIES
Before the next big commitment, test the evidence behind it.
A short evidence brief that identifies the foundation to strengthen and the right advisory conversation to have next.
SPEAKING & EXECUTIVE TRAINING
Give the room better questions.
Keynotes, leadership sessions and practical workshops on data, privacy, AI, agentic advertising and measurement. Sessions are shaped around the audience’s decisions and level of experience.
B-school guest sessions, speaking & training →BOARDROOM / INDEPENDENT DIRECTOR
A wider lens for
board decisions.
Anil holds IICA Independent Director certification and is open to independent director opportunities. His experience spans marketing technology, data, privacy and AI—questions increasingly relevant to strategic oversight.
Any appointment is subject to the company’s assessment, applicable requirements and mutual fit.
Discuss a board opportunity →Start focused. Build from evidence.
- 01 / Frame the decision
A 30-minute introductory conversation to understand the problem, context and fit.
- 02 / Agree the scope
A written proposal with deliverables, inputs, timeline and fees before work begins.
- 03 / Review what changes
Evaluate the work against agreed criteria and decide what to improve, scale or stop.
THINKING YOU CAN EXAMINE
Read the perspective.
Then challenge it.
ADVantage Insights brings together Anil’s articles, original frameworks and practical explorations. More than 3,000 readers subscribe to the LinkedIn newsletter.
START WITH A CONVERSATION
Bring the context.
We’ll find the starting point.
Tell me what you want to change and what is getting in the way. An introductory call does not subscribe you to marketing emails.
Choose a time on Calendly ↗Prefer to write first?
anil@advantageinsights.in